I do a lot, and I love what I do!
Brand Building
Content Creation
Web3 Consutling
Music Curation
Brand Consulting
Experiential Events
Artist management
CREATIVE DIRECTIOn
As a brand builder and culture creator, my approach centers around the power of music, culture, and capturing the zeitgeist of a company's audience to establish a unique identity, a stronger brand position and foster a strong sense of community. By infusing these elements into a brand's messaging and values, I can help connect with consumers on a deeper level and create a memorable brand experience that resonates with their interests and lifestyle. Through strategic planning and creative execution, I strive to capture the spirit of the times and shape the cultural conversation in a way that's meaningful and authentic to the brand. My expertise in utilizing music, culture, and the pulse of the moment can make a significant impact on how companies are perceived and help them build a loyal following of customers and advocates.
As an brand consultant, I have had the privilege of working with an eclectic range of clients, from emerging start-ups to global brands. Leveraging my expertise and long-standing track record in music and culture, I have established myself as a leading authority at the intersection where art, tech, culture, commerce, and inspiration converge. My innate ability to swiftly comprehend a client's unique needs and expectations has set me apart from the competition.
Driven by a relentless passion to elevate brand perception and the customer experience, I strive to craft bespoke and niche solutions that generate loyalty and advocacy. I am a adept at identifying and seizing opportunities that are both targeted and innovative, resulting in transformative outcomes that drive long-term success.
brand building
Magazine ad, dunlevie Cannabis
areas of expertise
Content creation
Since the year 2000, I have been producing bespoke content for esteemed clients and partners. My ability to keenly comprehend the zeitgeist of my collaborators' clientele and curate content that resonates with their inclinations and necessities has been the cornerstone of my triumph. From conceptualizing innovative ideas to spearheading the production of critically acclaimed music videos, promotional videos, social media graphics, and campaigns, to optimizing the content for optimal outreach and recurring engagement, I have remained steadfast in my dedication to delivering excellence.
Artist: EZI for: Maddengirl Commercial
WEB 3 COnsulting
As an early adopter of Web3 technology, I have immersed myself in the frontier of digital assets, blockchain protocols, and NFTs, all of which are rapidly transforming our world and pushing it deeper into the digital realm. Staying ahead of the curve is not a luxury but a necessity in this rapidly evolving landscape. Leveraging my expertise, I have been at the forefront of designing cutting-edge metaverse builds, developing innovative NFT collections, and overseeing the successful go-to-market strategy of one of the most ground-breaking NFT/Crypto blockchain protocol projects ever released. With a comprehensive skill set that spans ideation to team leadership, I am committed to helping brands navigate this new world of Web3 and seize opportunities for maximizing their impact.
music curation
I had the immense privilege of meeting the legendary Steve Madden, which ultimately led to my appointment as Head of Music to run The Steve Madden Music Project from 2012 to 2020, until the spread of Covid. As the orchestrator of this iconic program, I embarked on a mission to revolutionize the brand's musical identity by creating bespoke playlists for its stores, fostering partnerships with artists for groundbreaking events, and spearheading both the US and International music projects. My role encompassed curating the program, securing high-profile artists, and producing up to 10 unforgettable live events annually, in addition to cultivating over 100 collaborations with up-and-coming artists to generate compelling content for the brand's social media platforms. Furthermore, I collaborated with Steve Madden himself to launch a record label, 5Towns Records, in partnership with Warner Music, which garnered millions of streams since its inception.
Steve Madden Music Project
Brand consulting
Over the course of two decades, I have built an illustrious career as a top-tier consultant to a myriad of brands, spanning diverse industries and stages of development. As a seasoned generalist, I possess an unparalleled skill set, honed through years of experience, to deliver valuable insights across multiple domains. My consulting portfolio is extensive, ranging from developing monetization strategies for Allure magazine's tech to crafting go-to-market plans for nascent start-ups, culminating in the successful launch of this year's trailblazing NFT project, Y.at.
Through the power of word-of-mouth referrals, I have been privileged to engage with a steady stream of innovative and dynamic projects that allow me to apply my skill set and creativity to the fullest extent.
experiential events
My debut in the experiential brand space was nothing short of a triumph - I spearheaded the conceptualization, pitching, sourcing, financing, and production of MTVGames' Rock Band Live US Tour, which spanned 28 cities and featured a star-studded lineup of Panic! At The Disco, Dashboard Confessional, and the Plain White Ts.
Following that, over the course of nine years, I led the production of over 100 engaging interactive events, partnerships, and collaborations, cementing my reputation as a leading force in the experiential marketing industry. My boundless creativity, strategic vision, and meticulous execution have consistently surpassed the expectations of brands, artists, and audiences alike, ensuring the success of each endeavor.
Artist management
I launched Fein Management in 1999 with the discovery of the then-unknown twin brothers Benji and Joel Madden, who were fresh out of high school and had just formed the band Good Charlotte. Under my guidance, Good Charlotte quickly rose to become international touring sensations and multi-platinum, award-winning artists. Alongside musicians, Fein Management also represented a diverse group of creatives, including Daytime Emmy-winning actor Eden Riegel. As the company evolved into A Fein Martini, it went on to sign critically acclaimed acts such as My Morning Jacket and award-winning comedy duo Flight of the Conchords, who went on to create the hit HBO series.
my morning jacket
katy tiz
Anna shoemaker
senses fail
eden reigel
good Charlotte
In 2003, I joined forces with veteran manager, Simon Renshaw to represent an impressive roster of artists, including the Grammy-winning Dixie Chicks and CMA-winning Miranda Lambert. In 2009, I rebranded the East Coast enterprise as 8spoke, further solidifying my position as a force in the music industry. With a keen eye for talent and a proven track record of nurturing and promoting emerging artists, I have established myself as one of the most respected and sought-after managers in the business.
Good Charlotte
